Another entry point to reaching San Franciscans is pitching your story to the surrounding media markets including Sacramento, which is just an hour and half from San Francisco or to outlets in Chico-Redding, Reno and Fresno – all of which are a little over 3 hours from San Francisco. For example – if your campaign is focused on the San Francisco Bay Area, your outreach might focus just on San Francisco proper, which is ranked 8th in the nation. Many campaigns, however, can benefit from conducting outreach to secondary markets to some of the larger DMAs, which can often be harder to penetrate. Often, ‘top markets' are desired for media coverage if your goal is mass exposure. Knowing the specific region of the country you want to penetrate by its media market ranking is an invaluable resource for PR practitioners. The largest drop was nine slots by both Toledo, Ohio (from 71 to 80), and Chattanooga, Tenn. The biggest change overall was a 10 slot rise by Youngstown, Ohio from 125 last year to 115. San Francisco moved up one spot, from 7 to 6, with 2,364,740 homes, Washington dropped one, from 6 to 7 (2,351,930), Houston moved down from 7 to 8 (2,330,180), Phoenix climbed one to No. Released just before network sweeps every year, there were some notable changes in the top 20 markets in this year's update:
#Tv dma map tv
Nielsen lists the total number of TV homes for this new TV season at 107,007,910, a drop of 2.9% from last season's 110,244,650 (those numbers don't include broadband-only homes).
For example the #1 market, New York City, has 6.8 million homes representing 6.3% of the US, whereas market #210 "Glendive, Montana" has just over 3,600 homes representing.
The Nielsen DMA rank is decided by the number of TV homes per market and the associated percentage of the US that they reach. The Nielsen link shows A DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are a total of 210 DMAs covering the whole United States and these are defined based on metropolitan areas, with suburbs and outlying areas combined within a single market. The fcc link provides Archived Maps of All Full-Service Digital Television Stations Authorized by the FCC Not related to DMA boundaries. A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets. It's that time of year again - when Nielsen Media Research updates the DMA rankings.
0 kommentar(er)
